Regulated Solutions Group was engaged to provide a licensed and compliant strategy for Heavy Grass to engage the audience with a lifestyle brand experience during Aftershock, a 2-day premier rock festival held in Sacramento.


During the event, RSG sold merchandise and captured data from 3,100+ Qualified Adult Consumers who were granted access to the activation to purchase products and experience the brand while brand ambassadors delivered consumer engagement.


As a result of the successful, compliant activation, Heavy Grass appointed RSG as its exclusive regulatory and compliance agency of record.

 

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