RSG brought The Stash trailer to the Aftershock Music festival in Sacramento delivering mass exposure, brand education, data analytics and complaint sales for for our brand partners

The Stash delivered!

  • 3,100 Consumer Engagements (goal: 2,000)
  • Over 2,500 sales transactions (goal: 1,500)
  • Captured over 1,600 emails and opt-ins for No Days Off Cannabis Company (goal: 300)
  • Increased Instagram followers for SAWATCH Hemp by 15%


To help cannabis and CBD brands drive awareness and a competitive point of difference with target consumers, RSG developed and produced The Stash, a proprietary, compliant, multi-brand pop-up experience

The Stash delivered!

  • This was the first compliant, cannabis experience to be executed at a premier music venue, House of Blues in San Diego
  • The event drove exposure, brand awareness and data capture for our brand partners, Heavy Grass and Sawatch CBD, with over a thousand consumers during our test weekend


Regulated Solutions was engaged to provide a licensed and compliant strategy for the Heavy Grass (cannabis) brand to engage the audience with a real-life experience during Aftershock, a two day premier rock festival held in Sacramento.

During the event, we captured data from 3,139 Adult Qualified consumers who were granted access to the footprint to purchase products and experience the brand while the brand ambassadors completed Consumer Engagements.